Horizon Blue Cross Blue Shield of New Jersey was looking to gain new individual policyholders from a targeted list of people (age 55 and over) who already had some insurance like Medicare. The envelope headline sets up the entire strategy of this package where we focused on how quickly and easily you can get quality health insurance for any budget. We focused on keeping the mail piece design clean but informational.
DIRECT RESPONSE: Horizon Blue Cross
Gaining new individual policyholders from a targeted list