A NYC law firm was looking to create a brand identity for their mid-size practice. They wanted the look to tie in to their office’s location across from the landmark Grand Central Terminal. We started with crafting a logo that met the needs of both partners. Rather than using stock photography, custom shots were taken for the collateral pieces including a brochure, a 9x12 folder with individual practice area sheets and attorney bios. By keeping all the sheets individual, packages could be customized and mailed to prospective clients based on the specific practice areas and attorneys. A 4x8 size folder with attorney bios and practice area sheets was also created for in-person leave behinds.